In a pre-release statement, Cox said that the album title refers to how media and marketing infiltrate our day-to-day lives. “It doesn’t seem like there’s a lot of time to synthesize down our true emotions and thoughts,” he said, “without being interrupted with false ideologies, hope, agenda, propaganda and group think. The way our society is constructed doesn’t allow for a lot of soul searching, which is what I wanted to do on this record.” The album artwork does a wonderful job of tapping into this idea, displaying a present-day interpretation of Lady Liberty transformed from a symbol of freedom to an over-privileged teenager, neglectful of her people, standing on a modern foundation of gossip and materialism. As vivid as this statement is, and as much as I agree with the sentiment, the music is why we're really here. And for good reason!
Brad Cox has a talent for writing great songs. I've been listening to his collaborations with others, as well as his solo project for a few weeks now, and on only a few occasions am I not as awed by the result. But not only is he a great songwriter, but he's a fine musician as well. After seeing Skitzo Calypso, I assumed that he was mainly a rhythm guitar player, which he may be. But here we find several moments of great fretboard finesse, not the least of which is the solo for “The Sharper Your Love”, which is melodically tasteful, but blisteringly fast. However, his main instrument is his voice, which he uses to great effect. I don't know where he grew up, but he possesses an accent that carries into his singing, and I constantly get the feeling that he's British. But what's important about him isn't his accent, but the way he sings. Whether he aims to empower or lament, his voice is filled with energy, as though he's tearing away pieces of himself and handing them out to the listener. The Day The Devil Fooled The World is a jigsaw puzzle of Cox's soul that he's laid out for all to see, and when we take a step back we can see the beauty and tragedy that has colored it.
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